Being an entrepreneur is one of those few jobs where your path is not charted out for you. No one cares about your past experience, no one will hold your hand when things get difficult and no one will sugar coat their belief in your potential failure.
For some, the constant reminders of limited runway and odds being stacked against them unravel their sense of certainty and cause second-guessing. Others overconfidently march forward, without paying respect to the mines hidden in their path.
A great mentor is a solution to help illuminate the path while alerting you to unforeseen dangers.
How to identify a mentor
Being able to accept that you will need some guidance is the first step to growing your company with certainty and an anticipation of risks.
Entrepreneurs too often try to reinvent the wheel and ignore guidance from experts. There’s a tendency to believe that a technology-enabled service or product is original and even revolutionary when in reality, components of the problem have been solved in some way or another in the past, and there’s a mentor to help you avoid mistakes.
Logistics/supply chain-intensive companies such as FedEx and Apple have solved much of Boxbee’s logistical, supply chain and labor challenges, which is why we sought out mentors such as FedEx’s cofounder, Roger Frock, and Apple’s former vice president of the online store, Mike Janes. Both have helped us anticipate obstacles in our business model and operations.
Research related, successful organizations and find someone you respect and that fits your criteria, someone who has done what you’re going through. Identify multiple mentors, as one mentor will not have encountered all the same problems you are bound to run into.
How to approach a potential mentor
The reason many entrepreneurs miss out on having great mentors is because they are afraid to simply reach out to the person. Most people don’t do this because they’re concerned that these people are too busy and important to consistently donate time, but you’ll find that they’re flattered you’ve asked them for help and would relish at being partially responsible for your success.
Ask your mentor prospects for a meeting, whether in an office environment, over drinks or at a coffee shop. Communicate your goals for the meeting and identify some key areas in which you wish to seek their advice. Flattery will also go a long way — mention why you admire them and why you feel they would suit you as a mentor. Don’t be discouraged if someone says no to your first request. Great mentors are pursued, not found.
Questions to ask a mentor
Once you have a mentor in place, you’ll want to prepare for your first meeting so you don’t waste their time. Prepare a list of questions, topics or subject matters that would be good conversation starters and help cover what you’re hoping to learn.
Here are a few questions to get you started:
- What is the most important thing I should be doing that I’m not doing now?
- What are the critical things we need to get right?
- Do I need to invest in digital marketing?
- Do I need a PPC or SEO Expert?
- Do I have the right team, experts or contractors?
- Who else should I be surrounding myself with?
The great advice you are going to get from your mentor can come from your questions, but much of what you learn from them will be through absorption of their habits and mannerisms.
Being closely surrounded with mentors has changed how I approach all sorts of situations: what to say to the top executives to guarantee a meeting, how to build a strong network and use it regularly to strategically grow the company, how to start every day by visualizing and rehearsing events, how to constantly push everyone around me to their full potential, how to maintain confidence and cope with tremendous uncertainty and bad news.
These are not things that one learns from management books or exercises. You must surround yourself with people frequently and consistently enough to a point where you naturally absorb these behaviors.
It’s important to remember that mentors will not solve problems for you. A true mentor will cause you to ask the right questions that help you get to where you want to be and they’ll call you out when they know you’re accepting less of yourself, your vision or your team. They’ll help you frame your problem and they’ll help you check the assumptions and belief systems that are holding you back so you spend less time spinning your wheels and wasting precious capital.
So get out there, accept criticism, ask questions, absorb new habits and take business advice from seasoned vets. You’ll be thankful you did.
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