Author: vikas

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Video: Best Marketing Techniques Explained!

In this video, I have tried to explain the best marketing techniques and strategies for your business. In my previous blog, I mentioned most effective marketing techniques and here in this blog, they are explained in easy to understand language with the help of multimedia. I hope you enjoy the video and learn something new […]

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15 Tips for Building a Powerful Brand Identity

Brand identity is how a business wants to be perceived to customers and to the wider public. This can include visual components such as logos and colour schemes, as well as how a brand communicates with its audience through language style and messaging. Here are 15 tips for creating a brand identity that helps you […]

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Best Ways to Invest Money in Australia

It takes a lot of hard work and smart work to save money. But your job doesn’t end there. You need to further think of different ways to smartly invest the money, so it can grow. The overall rates in Aussie bank accounts are pretty low (Though there are some high interest account options available […]

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Importance of Fresh Content in SEO & Tips to Organise it

  As explained in detail in my Simply SEO ebook, your website needs regular fresh content to support and boost your SEO, and this is something ignored by many. Many business owners get their site done, while never adding any more content in it or updating it. Adding fresh text content to your site on […]

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Site Jumped 74 Positions in Google in 2 weeks! – SEO Case Study 2

  The client is a law firm and they specialise in family law. This is a new business and they started their business only few months back. The site is almost 3-4 months old. I started SEO less than 4 weeks back. I completed full site audit, market research, competitor analysis and full keyword research […]

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Google Ads Tips – Get Most Bang For Your Bucks!

If you are setting up your Google Ads then below step by step instructions I created will help you get the most out of Google Ads. Each campaign can have ad groups and in each ad group you can create multiple ads. Some tips to optimise the ads in your ad groups: You must create […]

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6 Ways To Improve Your Focus

Whether you’re running a business, working or studying, staying focused through a long difficult task can be challenging. If you find your concentration dwindling, here are 6 things you can do to get your mind back on track. 

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Be Flexible to get SEO Benefits

In last decade of working with businesses, I’ve noticed that one of the biggest mistake many new business owners make is to focus too much on the design and other design factors like logo, pictures and so on at the start of their SEO campaign. I personally think that even though these things are very […]

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Essential Advice on Choosing a Top Class Consultant

Too many small-business people aren’t willing to ask for help when they need it. Entrepreneurs by nature tend to be independent risk-takers. They started the company and it is their baby. Obviously, they should know how to raise it. However, none of us knows everything about growing and managing a business. Sometimes it makes sense […]

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A Good Mentor Can Help Limit Uncertainty

Being an entrepreneur is one of those few jobs where your path is not charted out for you. No one cares about your past experience, no one will hold your hand when things get difficult and no one will sugar coat their belief in your potential failure. For some, the constant reminders of limited runway […]

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Lessons I Learned From Ditching My 9-to-5

A year ago, after months of late nights and weekends spent working my side hustle, I made the leap into freelancing full time. Since then, I’ve been consulting for various small businesses, helping them launch their online presence. Time has flown since I packed up my little corporate office and called it quits, but at […]

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