Google Ads Tips – Get Most Bang For Your Bucks!


If you are setting up your Google Ads then below step by step instructions I created will help you get the most out of Google Ads.

Each campaign can have ad groups and in each ad group you can create multiple ads.

Some tips to optimise the ads in your ad groups:

  • You must create at least 3 Ads in Each Ad group. Google will find out which ad is performing the best and will show it more often.
  • Edit the keywords with Low Quality Score (Google tells you with a notification which keyword has low score). Make them short and if you have low Quality Score in phrase match and Exact Match keywords then change them to Broad Match Modifier. You can do this by adding (+) sign in front of  important keywords. Example: +Best +Italian +Restaurant +Sydney  This means that no matter what your potential customer search, if these 4 keywords are there in the search term then your ad will show.
  • Avoid using Long tail Keywords. Two words are enough or sometimes 3 for Broad Match Modifier.
  • If you strictly want to show your ad for exactly the keywords you entered then keep it in Exact match. Ex- [Shoes online] Usually more advance  users use these options because they have the skills and right tools to find out exact keywords.
  • If you have added any keyword which is not bringing any impressions or clicks then feel free to pause them or remove them. I recommend test it first for few days though.

Make 1 Ad with Dynamic Keyword Insertion: If keyword matches with search term. The search term will automatically become your headline. Create New Text Ad> Headline 1 Write “{” bracket > Select Keyword Insertion> Write the any keyword in Default Text. Ex – Geotechnical > Apply> It will look like {keyword: Geotechnical} Geotechnical Engineer in Australia | Call Now . Save.

Performance Monitoring: Includes the ability to track the overall performance of your campaign(s).

Don’t forget to add extensions.

The extensions can expand your ad occupying more space in Google results page means more visibility and of course gives you chance to add other useful info.

Extension types: Sitelinks extension, Call extensions, Message Extensions, Structured Snippet extension, Callout Extension,

  • Add Call Extension: Ad & extension>(+) Sign> Call Extension > United States to Australia>Write the Number>Tick Mobile>Increase Interaction bid Adjustment to 15%: (07) 3216 6344
  • Add Message Extension: People can directly send you message by clicking on Extension. Write the Number> Select Country > Write Business Name.> Save : – ?
  • Add Structured Snippet Extension: Write Product and Services here. Select Types in Category> Write in Value: (your Product and Services Ex – Drill Stem testing, Gas Drainage, Piezometere installation) in Each value. You can add as many Value as you like
  • Add 3 or more Call out extension: List the Benefits of your Website or Products. Ex- Best Quality Service, Geo technical Engineer, Satisfactory results, Specialist Staff.
  • Add 3 or 4 Sitelink Extension: It gives you a brand and royal look to your Ad. Make About Us, Product, Services, Contact Us. Write description from the content of that specific webpage and URL. Save

[if you need professional help, checkout seo expert brisbane page. ]

Create Call as Conversion: To track the number of people called you.

Instructions: Tools> Conversion> Phone Calls> Click first option>Continue> Write name Phone Call conversion> Change US $ to AUS $> Create And Continue


Bid Adjustment:

  • Increased Location Bid Adjustment by 15% – 20% Campaign Level: to target specific location – Brisbane, new South wales, Queensland, Aus
  • Increased Computers Device Bid Adjustment by 15% – 20% Campaign Level: Since lot of people access internet on mostly on Mobile. This will increase your reach on mobile phone.
  • Set a Cap in Maximize Clicks on Campaign Level: Click on campaign> Setting> Bidding > Under Maximize Clicks write 1$- 2$ you are willing to spend for one keyword> Save. If you don’t set a Cap. You pays many dollars for single click for a costly keyword.


Create Goals in Google Analytics

Creating goals is important and this is something you must do for successful Google Ads campaign.

Import Goals in Adwords (Link Analytics to Adwords – below)

– Sign in to Google Analytics.

– Click Admin, and navigate to the desired view.

– In the VIEW column, click Goals.

– Click + NEW GOAL < Custom Goals < Goal Description <Name – Duration Goal < Type< Select Duration – 1 min < Create Goal


Create Goal Again  : Type < Destination<Name – Contact page Goal < URL of Contact US Page < Create Goal

Create Goal Again  : Type < Destination<Name – Product page Goal < URL of Product page < Create Goal

Create Goal Again  : Type < Destination<Name – Service page Goal < URL of Service page < Create Goal

Create Goal Again  : Type < Destination <Name – Thank you page Goal < URL of Thank you Page < Create Goal

Create Goal Again  : Type < Page/Session <Name –  Page/Session Goal <write 1 < Create Goal


You have created 4 Goals – Import these goals in Adwords.


Tools on top< Conversions< (+) sign < Import< Google Analytics < Import Goal Duration < Save

Make another < conversion (+) sign < import < Google Analytics < Import Dentination Goal < Save.

Same for others as well. You will tracking all the goals in Adwords


Link Google Analytics to Adwords

  1. Sign in to Google Analytics.. …
  2. Click Admin and navigate to the property you want to link.
  3. In the PROPERTY column, click AdWords Linking.
  4. Click + NEW LINK GROUP.
  5. Select the AdWords accounts you want to link, then click Continue.

Go to Adwords: Tools icon on Top> Linked Accounts> Google Analytics> Click “Link” the Analytic Account you want to link< Turn Import metrics and Link on < Save

  1. If you have an AdWords manager account, select that account to link it (and all of its child accounts).
  2. If you want to link only some managed accounts, expand the manager account, then select each of the managed AdWords accounts that you want to link. Or, click All Linkable to select all of managed AdWords accounts, and then deselect individual accounts.
  3. Turn linking ON for each view in the property in which you want AdWords data.
  4. Optionally, select Enable Google Display Network Impression Reporting to also include that data in each view.

If you’ve already enabled auto-tagging in your AdWords accounts, or if you want to let the linking process automatically enable auto-tagging in your AdWords accounts, skip to the next step (9).

or Create conversion tracking to track people who Filled form on your website..

You Must Do:

To verify it: follow below instruction

Instruction: Click the Tools tab, and select Conversions < Form Conversion <Tag Setup < Install the Tag yourself

Download Snippet (Global site Tag and Event Snippet) and follow instructions given.

Paste the Global tag code in the header of the Contact Us Webpage and on each page where you have Form.

Paste the Event Snippet code in the header of Thank you webpage or the next page they lands on right after filling up the form of website.

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Vikas Rana

Vikas is the founder of WebsiteFix Digital and author of Simply SEO book. For over a decade, Vikas has worked with over 100 SMEs, some of Australia’s best-known brands, and publicly listed companies. Site: Ph: (07) 3076 6921