Many ask if guest blogging is still useful for SEO? Google has clearly mentioned that guest blogging for backlink purposes only is against their policy. So naturally, question arise if it is still a good strategy to get backlinks.
The answer is yes, it is still a great way to boost your SEO if done the right way. Guest blogging is a very powerful technique and can send some very mighty links to your site. By writing epic content on other popular websites, you can make your mark in any industry in the least possible time.
Instead of thinking only about backlinks, think about getting overall exposure to your brand, PR, traffic and other benefits that can come with a great guest post on an authority site. Also, make sure you only write a high-quality article and submit it to a high authority site. At WebsiteFix Digital, we are very careful with this while building guest posting profile for our clients.
Guest blogging includes finding the authority and relevant blogs in your niche, reaching out to the site owner or editor and then writing blogs for them. Many allow the links in the blogs, so ideally you would write a quality blog for their site and include a link in that blog to your own site. They get a quality blog and you got a link from an external site. Win-win situation!
Example
Jon Morrow: 0 – 13,000 email subscribers
Jon Morrow of Boost Blog Traffic had no traffic and no email subscribers when he first started “Boost Blog Traffic”.
He started guest blogging to build his audience. He acquired 13,000 email subscribers by guest posting on these websites and directing traffic to his landing page. He did not post articles on his own blog until he had a wide audience who would appreciate his articles.
Guest blogging give you three great benefits-
- You get a backlink.
- People see you as authority figure/ expert in the field.
- Referral traffic to your site.
Leo Widrich: 100,000 users within 9 months
The owner of buffer put his entire content marketing effort on guest posting. He started by writing a guest post each week, and then progressed to twice a week, until he started writing 2 to 3 posts every single day.
In the space of 9 months, he wrote 150 guest posts and took his business to skyrocketing heights with 100,000 visitors.
How to find these so-called Guest blogging sites?
- Google Search Strings
Google search with something like Accounting “guest post”, SEO “guest post”, New York “Guest post”- basically add your keyword and the string next to it.
Another string you can use is –
allintitle: Your Keyword + guest post
This will find all the pages on the web with a guest posts in their title including your keyword.
Below are more search strings you can use to find guest blogging opportunities:
“your keywords” + blog + write for us – to find relevant blogs with a “write for us” page
“your keywords” + blog + guest post – to find relevant blogs that have accepted guest posts in the past or have a ‘guest post’ page
“your keywords” + blog + guest blog Bookings – to find relevant blogs with a “guest blogging Bookings” page
“your keywords” + blog + submit a guest post – to find relevant blogs with a “submit a guest post” page
Your Keyword “guest post”
Your Keyword “write for us”
Your Keyword “guest article”
Your Keyword “guest post opportunities”
Your Keyword “this is a guest post by”
Your Keyword “contributing writer”
Your Keyword “want to write for”
Your Keyword “submit blog post”
Your Keyword “contribute to our site”
Your Keyword “guest column”
Your Keyword “submit content”
Your Keyword “submit your content”
Your Keyword “submit post”
Your Keyword “This post was written by”
Your Keyword “guest post courtesy of ”
Your Keyword “guest posting Booklines”
Your Keyword “suggest a post”
Your Keyword “submit an article”
Your Keyword “contributor Booklines”
Your Keyword “contributing writer”
Your Keyword “submit news”
Your Keyword “become a guest blogger”
Your Keyword “guest blogger”
Your Keyword “guest posts wanted”
Your Keyword “looking for guest posts”
Your Keyword “guest posts wanted”
Your Keyword “guest poster wanted”
Your Keyword “accepting guest posts”
Your Keyword “writers wanted”
Your Keyword “articles wanted”
Your Keyword “become an author”
Your Keyword “become guest writer”
Your Keyword “become a contributor”
Your Keyword “submit guest post”
Your Keyword “submit an article”
Your Keyword “submit article”
Your Keyword “guest author”
Your Keyword “send a tip”
Your Keyword inurl: “guest blogger”
Your Keyword inurl: “guest post”
allintitle: Your Keyword + guest post
- “My posts on other blogs” Pages on Internet
Many authors who do a lot of guest blogging, usually make a web page to show all their guest blog on one page, then name it something like “My posts on other blogs” “My guest posts” or “I am featured”.
We can use this to our advantage. We can again use the following Google search strings to find such pages on the internet:
Your Keyword “my posts on other blogs”
Your Keyword: “guest post”
Your Keyword “my guest posts”
Your Keyword “my guest blogs”
Your Keyword “posts on other blogs”
Your Keyword “I’ve been featured on”
Your Keyword “sites I’ve written for”
- Competitor Backlinks
While doing backlinks analysis of competitors (as discussed earlier), you may see that some of the links your competitors have are via guest blogging. Check out those sites and see if you can also submit a blog there to get a backlink.
- Search on Social Media
Usually, authors or bloggers share their guest posts on social. Search using the keyword “guest post” “I’m featured on” throughout facebook and Twitter to see if anyone is bragging about their guest posts on social media.
You can follow the links in those posts to see if you can also post a blog on those sites.
- 1000+ Guest Blogging Opportunities
Need more keyword search ideas or just a list with lots of different guest posting opportunities? Check out this post on Buzz Blogger with 500 places to syndicate content and this one by Brian Keith May with 100 sites to submit guest posts and 450+ blogs that accept guest posts (Google these terms to find links).
BONUS
I manage a few sites of my own such as Mediatimes.com.au (authority blog site in Australia) and more. I am giving an opportunity to all those who are reading this blog post. If you like to write guest post on Mediatimes, just send an email to vikas@websitefix.com.au
Make sure your article is not directly advertising your product/service. Give some value to readers. Include a clear heading, sub-heading and external links to useful resources.
Some basics of Guest posting
- Read the Guidelines given by the blog owner.
- Send a nice and professional email to the blog owner requesting a guest posting. Don’t send bulk emails. Make it personal, short and sweet.
- Mention a few things about you when you contact the blog owner and tell them how you can add value to their blog site by providing a quality blog from your expertise or years of experience.
- Do not advertise your products or services in your guest post, if you do this then it will not be accepted.
- Make your guest post a really valuable piece of content, share your experience, examples, and make it readable.
- Include links in your blog to other blogs on the blog owner’s website to keep them happy.
- You can add a link to your own blog on your own site from the guest post.
Vikas Rana
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