Google’s new page experience update

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Google in its updated timeframe, is about scheduled to launch its new page experiences algorithm update this year which primarily envisioned the core web vitals turned into search ranking signals to improve their site’s  performance, visual stability of the page and interactivity. 

Significantly, page experience needs to follow an update algorithm since Google always has this vision to rank pages and sites with excellent details even if page experience condition is subpar. 

As per our SEO expert Great page experience does not mirror great page content yet it is much more important for visibility in Search Engines.  

By nature, the Page Experience report generates a summary of the visitor’s user experience which is only limited to mobile. In this way, Google will evaluate metrics of the page experience through an individual’s site URL and utilize it for ranking signals for a specific URL in the Google Search. 

As the launching of this new page update will happen, this feature will be visible in Google Search Console which systematically combines metrics of Core Web vitals with other pages signals to make the page experience reliable and innovatively improved. 

As part of the evaluation, page experience in Google Search is thoroughly evaluated in different forms of criteria: 

  1. Core Web Vitals – It provides a rating to each page loading experience according to its speed and stability. This implies that a page must have a good rating of Core Web Vitals for a page experience status to gain a good rating as well. 
  2. Mobile Usability – For a good page experience rating, a URL must not contain any mobile usability errors. 
  3. Security Issue – Literally, when we talk about security, a well-secured URL with no security issues is always considered to be a good indicator of an excellent page experience, otherwise, if sites experience security issues then it is subject for disqualification. 
  4. HTTP usage – Eligibility of a page is important. Thus, HTTPS usage needs to be licensed and eligible as well for good page experience status.
  5. Ad Experience- Advertising techniques are always enticing that’s why many page experiences have become poor. Thus, in order for a site to have a good rating in this aspect  advertising techniques must no be interrupting and distracting

Based on these evaluation factors, the page experience report will then measure the accurate URL percentage on a specific website especially if a good page experience is rated. 

In the same way, as part of the anticipated change, the page experience update will also include an upcoming Google which will widen the horizons to expand the utilization of non-AMP content across the news google and mobile application. Hence, AMP badges will be removed to indicate AMP content. 

While this update is still on the track, site owners should never expect that there would be a drastic change as the new page experience update implementation will happen. Page experience has always been an indicator when ranking web pages, thus, a more upgrade of ranking standards will be applied. Along the way, the reports during the evaluation will give them an opportunity to gain additional insights for improvement. 


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Vikas Rana

Vikas is the founder of WebsiteFix Digital and author of Simply SEO book. For over a decade, Vikas has worked with over 100 SMEs, some of Australia’s best-known brands, and publicly listed companies. Site: Ph: (07) 3076 6921